As any global marketer will tell you, the challenge of developing, tracking and executing marketing and advertising campaigns is daunting—add in the complexity of more than one brand and translations in dozens of languages and you need a small army to keep things on track. Procter & Gamble needed a comprehensive technology to better control the thousands of pieces of creative being developed each year and to expedite progress globally.

Procter & Gamble turned to MarketForward to create an innovative solution to serve as an asset repository, a collaboration tool and a review and approval system. The solution allows brand teams, agencies and production to share materials globally, collaborate on the creative process and rapidly review and approve finished creative through an intuitive Web interface.

The MarketForward solution allows the CPG powerhouse total oversight over the creative process and to accelerate the cycle from concept to production. P&G has been able to significantly reduce production costs, improve the development process and speed the ability to finalize production.