As one of the world’s leading providers of enterprise software, Oracle is a nimble marketer. To ensure that its software products remain top of mind and relevant for any number of industries, Oracle maintains consistent marketing and advertising programs, across all media channels, around the globe. Keeping all of these proverbial plates spinning and ensuring that the media buying remains cost-effective is a monumental challenge.

MarketForward worked with Oracle to fully understand its creative development and media buying processes in order to create a solution that delivers optimization and efficiency across the board, while opening up an instantaneous window into all activities on a global basis. Oracle can utilize a single Web interface to store, review and expedite all advertising activities.

Through this solution, Oracle has been able to rapidly decrease the time to develop and approve new creative efforts and improve the media buying experience to the point of regularly leveraging the lowest cost last-minute media buys. Cost savings and time-to-market have been significant improvements.