
BrandBuilder
BrandBuilder is a web-based tool for dynamic creation of marketing communications
that utilizes on-brand templates and assets to build local and customized
message campaigns. BrandBuilder delivers:
- A centralized approach to enforce brand consistency in the field
- An easy-to-use interface to produce direct marketing, brochures, catalogs, POS materials, publication ads, HTML pages, posters, and a variety of other material types
- Flexible templates that can lock static elements and allow customization of size, language, local/regional contacts, headlines, offer, output format, imagery, and many other parameters/content
- The ability to track and report on local marketing campaign efforts
- A standardized review and approval process prior to output
- Dramatic improvements in time-to-market
- Rapid reductions in campaign costs and costly errors
- Immediate purview to local marketing spend and efficiency

